In today’s social world, candidates rather than companies,
seem to be better placed to select with whom they want to build their career.
Often, the decision to accept or reject a job offer, is taken basis the
experience the candidate has had during the recruitment process.
As a Talent Acquisition professional, candidate experience
is of special interest to me. During the course of some online researching, I
have found two articles that share interesting insights and tips on how to
improve the candidate experience.
The first article, Technology Insights: Technology to
Improve the Candidate Experience by David Creelman, focuses on how technology
can be the support enabler for improving candidate experience. Today’s tech
solutions allow to create a virtual personal assistant to manage the whole
recruitment logistics more efficiently. The article also showcases how with
Apps, analytics are available at a click, which can play a huge role in
tracking candidate experience.
The second article, How can Recruiters improve the Candidate
Experience? by Sophie Deering, has additional insights and guidance on
improving the same. As per her, candidates’ need to be supported, informed and
communicated with regularly during the recruitment process to keep the whole
experience professional and pleasant. Supporting her views with an abundance of
data, Sophie argues that it’s important for a recruiter to build a connect with
the candidate before getting into transactions such as asking for a resume.
Drawing on these two
articles and my experience as a Talent Acquisition professional, I have listed 3 Action Items that I would recommend to
recruiters who want to enhance the experience of their candidates (or future
employees):
·
Don’t Wait: The job market is fierce and quality talent
always has a choice. Make sure you create a positive impact for the candidate
while overseeing the recruitment process
·
Invest in Technology: Today, there are ready made tech solutions that
can be deployed in a short time frame.
·
Retain the Human Touch: Even as you standardize
and automate processes, ensure you create a human bond with your
candidate.
So, I’d say – Make improving candidate experience one of your primary
focus goals and chart out your path towards the same.
My name is
Vikas Dua and with over 10 years of experience in the fast paced world of ITES
where recruitment is a daily part of life, I have had the opportunity to design
and implement varied recruitment and candidate on boarding initiatives. You can
follow me at @vykasdua
